Home insurance – a valuable key to retaining customers and unlocking new business opportunities

A mortgage adviser’s primary goal is to meet a customer’s requirement to find the most suitable funding solution for house purchase or re-mortgage. High demand from customers can lead to strain on your time and so it is understandable that peripheral protection advice can sometimes be delayed or even missed.

Yet, with the increasing competition from fellow brokers, price comparison websites and insurers, can you afford to let your mortgage client become a customer for someone else when it comes to protection advice and other business? 

But that is what can happen if we don’t cover all of our clients’ needs.

More customers have been tying into longer term fixed rate mortgages so how do you maintain contact (and income) when their core mortgage products don’t end for years? Maybe even longer…

So, what can you do?

Our recent presentation on using home insurance as a door opener gives you some great tips as to how and where to start, and it is time to start the conversation now.

Your biggest asset is your client bank but making contact with existing customers requires a compelling reason. What better reason than a home insurance review as an easy conversation starter in which you have the chance to renew a relationship, showcase the extra services you can offer and, most importantly, seek out potential business opportunities, which may not have come to you, if you had not got in touch?

With the Financial Conduct Authority’s policy statement and rules from the “General Insurance pricing practices” consultation paper published at the end of May 2021 and coming into effect 1 January 2022, a consumer’s need for impartial advice has never been greater.

Whether you want to quote the business yourself or refer your clients to us to quote on your behalf, we have made it easier than ever for you to provide the kind of service your customers deserve.

Don’t let your customers rely on price comparison websites or having done their own research, go to another mortgage adviser. The time for action is now and Home Insurance reviews can provide the key.

Please contact us to find out more, we will be very happy to help you and your business.

03332 000 444
advisers@assurant.com